Travel where you will, anywhere in the world, and you will encounter Coca-Cola -- on clothes, in signs, on packaging, in art -- everywhere.
JUDITH EVANS, Redesigning Identity
Coca-Cola remains emblematic of the best and worst of America and Western civilization. The history of Coca-Cola is the often funny story of a group of men obsessed with putting a trivial soft drink "within an arm's reach of desire." But at the same time, it is a microcosm of American history. Coca-Cola grew up with the country, shaping and shaped by the times. The drink not only helped to alter consumption patterns, but attitudes toward leisure, work, advertising, sex, family life, and patriotism.
MARK PENDERGRAST, For God, Country, and Coca Cola
The only way that I could figure they could improve upon Coca-Cola, one of life’s most delightful elixirs, which studies prove will heal the sick and occasionally raise the dead, is to put rum or bourbon in it.
LEWIS GRIZZARD, New York Times, Apr. 26, 1985
Coca-Cola is little more than sugar, some flavoring, and lots of (carbonated) water. It is largely indistinguishable from innumerable other brands of cola, yet people around the world seem to think that Coca-Cola is something and they are eager to ask for it by name and even to pay a premium for it.
GEORGE RITZER, The Globalization of Nothing
There are now more obese people in the United States than there are overweight people. I think it's safe to say that after all these years, Diet Coke is a complete failure.
JAY LENO, The Tonight Show, Jan. 12, 2012
So carefully did the Coca-Cola company protect the secret of 7X [their secret recipe] over the years that it was prepared to defy court orders rather than reveal it. In India manufacturers are obliged by law to say what is in a drink, but in 1977 the company decided to cease marketing Coca-Cola in India rather than reveal its secret.
JOHN EMSLEY, Molecules at an Exhibition
- Sailin’ ‘round the world in a dirty gondola
- Oh, to be back in the land of Coca-Cola!
BOB DYLAN, "When I Paint My Masterpiece"
Without a Coca-Cola life is unthinkable.
HENRY MILLER, The Air-Conditioned Nightmare