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The Republican brand is in the trash can. If we were dog food, they would take us off the shelf.

TOM DAVIS, memo, May 14, 2008

Democrats are not winning, we are losing. A strategy of waiting for Democrats to fumble the ball is high risk at this point. Congressional disapproval ratings give us some opening to make the point that Democrats aren't getting the job done. However, antipathy toward President Bush and the GOP brand make this a tall order. Failure to fundamentally change the GOP brand can lock us into a long period of minority status. Change is the order of the day and voters are willing to gamble on change against a party and President they dislike intensely.

TOM DAVIS, memo, May 14, 2008


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