quotations about advertising
Advertising is like oxygen, you can't survive without it.
DONALD E. HULTS
Unseen Untold is Unsold
The art of advertisement ... has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.
WYNDHAM LEWIS
"Promise as an Institution", The Doom of Youth
Judicious advertising is the corner stone of success.
BYRON W. ORR
The Clothier and Furnisher, Jan. 1890
Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions. Advertising is the Archimedean lever that is moving the world. If things were done in another and elder age that advertising is doing now, a whole mythology would gather about it, and we should witness the birth of a young God--powerful, restless, indomitable and wise, dominating. He would flash in the sylvan glades of the want advertisements and disport himself in the sunny whiteness of the department stores' wide spaces. But what a god he would be! How beneficent, how omnipresent, how powerful!
WILLIAM ALLEN WHITE
attributed, New York Magazine, Jun. 10, 1968
Brands and advertisers today are begging for a better experience when it comes to engaging consumers. On a constant mission for better relevancy and less intrusiveness, advertisers are increasingly raising questions about the transparency of decisions and the costs involved across the entire ecosystem. This is where hype turns into reality.
ANTTI PASILA
"Taking a fresh look at digital advertising", iMedia, February 28, 2016
What were habitually his final meditations? Of some one sole unique advertisement to cause passers to stop in wonder, a poster novelty, with all extraneous accretions excluded, reduced to its simplest and most efficient terms not exceeding the span of casual vision and congruous with the velocity of modern life.
JAMES JOYCE
Ulysses
Advertising to the uninterested is wasted. Unfortunately, in the digital world, even though wasting advertisers' money is a concern, wasting the time of the audience is damaging the medium itself. Lack of relevance led to the attention arms race -- the cause of much of the irritation of today's ads. Advertisers went from static banners to ever more attention-grabbing formats: animations, popups, pop-unders, interstitials etc. Each of these gave a temporary lift, but the underlying irrelevance meant the lift was temporary. The end result is that consumers have been trained to ignore ads.
DEREK HARDING
"Ad Blocking Is A Symptom, Not The Disease", Media Daily News, March 2, 2016
Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.
BRENDA UELAND
If You Want to Write
The consumer isn't a moron. She is your wife.
DAVID OGILVY
Confessions of an Advertising Man
Advertising -- A judicious mixture of flattery and threats.
NORTHROP FRYE
Collected Works of Northrop Frye
Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
F. SCOTT FITZGERALD
letter to his daughter, Aug. 24, 1940
Advertising is immodesty turned to profit.
ABRAHAM MILLER
Unmoral Maxims
It has been said, no doubt in good faith and certainly with some reason, that advertising as currently carried on gives the body of consumers valuable information and guidance as to the ways and means whereby their wants can be satisfied and their purchasing power can be best utilized. To the extent to which this holds true, advertising is a service to the community. But there is a large reservation to be made on this head. Advertising is competitive; the greater part of it aims to divert purchases ... from one channel to another channel of the same general class. And to the extent to which the efforts of advertising in all its branches are spent on this competitive disturbance of trade, they are, on the whole, of slight if any immediate service to the community.
THORSTEIN VEBLEN
The Theory of Business Enterprise
Advertising is an environmental striptease for a world of abundance.
MARSHALL MCLUHAN
attributed, Subliminal Seduction
The advertisements in a newspaper are more full of knowledge in respect to what is going on in a state or community than the editorial columns are.
HENRY WARD BEECHER
Proverbs from Plymouth Pulpit
Many nations of consumers talk and live like ads. Advertising is not just a mirror but also a perceptioncreator. It makes and moulds generations of attitudes.
HARISH BIJOOR
"In Indian advertising, diversity is reduced to cultural stereotypes", Economic Times, February 17, 2016
According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.
SAMUEL HOPKINS ADAMS
"The Fundamental Fakes", Collier's Weekly, Feb. 17, 1906
The ordinary run of advertising is nothing more than an effort to sell something by yelling in print.
SAMUEL HOPKINS ADAMS
Average Jones
It is this emphasis on value which for many people excludes ads from admission into the canons of art. The value of art, moreover, especially in literature, is often associated with opposition to our detachment from the dominant values of society. In comparison with literature, ads accept and glorify the dominant ideology while literature often rejects and undermines it. The simple fact that ads answer the brief of their clients accounts for the common perception that while art is a vehicle of honesty, advertising is more likely to be a vehicle of deceit.
GUY W. D. COOK
The Discourse of Advertising
Advertising is the through express train of modern publicity. It is by this medium that all good things, all things worthwhile, are accomplished. From sunrise to sunrise, through the daily press, a new product is introduced, a new thought created and the complexion of a nation changed.
SAM DOBBS
attributed, The Advertising Age