quotations about advertising
In advertising, not to be different is virtual suicide.
WILLIAM BERNBACH
attributed, Living the Dream: Putting Your Creativity to Work
In the hope of affording a better user experience for consumers, many brands have begun to experiment with video advertising on mobile devices, with varying degrees of success so far. The rationale behind it is not only its enhancing effect on user experience, but also the fact it gives advertisers more to work with than a conventional, text-oriented ad space. Think of it as being similar to the contrast between TV advertising and billboard advertising -- the ability to get a message across is exponentially better. This point is incredibly useful at this juncture, given that users' ever-increasing connectivity means they demand to know more about what they are buying (prior to purchase) than ever before.
WILL PROOPS
"Why Mobile Video is the Best Route to Improved Brand Engagement", Performance In, March 4, 2016
Advertising is the rattling of a stick inside a swill-bucket.
GEORGE ORWELL
Keep the Aspidistra Flying
Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.
MARSHALL MCLUHAN
Understanding Media
Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.
BRUCE BARTON
attributed, Advertising in America
As a profession advertising is young; as a force it is as old as the world.
BRUCE BARTON
The Man Nobody Knows
In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling.
GORE VIDAL
At Home
Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.
CLAUDE C. HOPKINS
Scientific Advertising
Advertisers like to tell parents that they can always turn off the TV to protect their kids from any of the negative impact of advertising. This is like telling us that we can protect our children from air pollution by making sure they never breathe. Advertising is our environment. We swim in it as fish swim in water. We cannot escape it. Unless, of course, we keep our children home from school and blindfold them whenever they are outside of the house. And never let them play with other children. Even then, advertising's messages are inside our intimate relationships, our homes, our hearts, our heads.
JEAN KILBOURNE
Can't Buy My Love
In the long term, I think I could see us doing advertising where that advertising is entertaining and where people don't regret seeing it, which unfortunately is not the case with most advertising.
ELON MUSK
"Tesla's bold approach to advertising: Don't do it", San Francisco Chronicle, February 19, 2016
In many ways, mobile video advertising is a more advisable option than TV advertising. This is because on the mobile platform brands are able to identify unique users, and as such are able to offer them tailored advertising which is both relevant and timely. This identification even extends to user preferences based on their previous activity, and is far greater than for television, where brands can't establish exactly who and how many people are watching their advert at any given time. If anything, it highlights the 'con' of TV buying, which is based on loose estimations of audience figures, derived from surveying a small proportion of the population and scaling the results up to reflect the entire country.
WILL PROOPS
"Why Mobile Video is the Best Route to Improved Brand Engagement", Performance In, March 4, 2016
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
BILL COSBY
attributed, How to be an Entrepreneur and Keep Your Sanity
Advertising is tactical; branding is strategic. The most strategic action you will usually get from an advertising agency will be the brief, the planning document that spells out the proposition the advertising must communicate and defines the market segments it should address. But then what? And what about internally? How will you get your personnel on brand? Is the advertising supposed to convince them as well? How is a glossy television or poster campaign supposed to communicate to your delivery driver and sales assistant the vital roles they each need to play in making sure your company lives up to its promises?
MARCUS OSBORNE
Stop Advertising Start Branding
When advertising is great advertising, it fastens on the myths, signs, and symbols of our common experience and becomes, quite literally, a benefit of the product.... As a result of great advertising, food tastes better, clothes feel snugger, cars ride smoother. The stuff of semiotics becomes the magic of advertising.
CURT SUPLEE
attributed, Persuasion: Reception and Responsibility
We read advertisements to discover and enlarge our desires.
DANIEL J. BOORSTIN
attributed, X-Rated: The Power of Mythic Symbolism in Popular Culture
Advertising is usually loyal and low key. It does not complain or ask for pay raises. It does the job of letting people know that you exist and solicits a response in a very low key and unassuming way.
ALI PERVEZ
Marketing Is King
Recent reports suggest that Clear Channel is partnering with certain mobile services to track Americans' travel patterns and consumer behavior through their phones. By compiling location and demographic data from these sources, Clear Channel intends to provide advertisers and retailers with more information about who is seeing their billboards and whether they visit a particular store after viewing the advertisement. Access to this information in turn allows advertisers and retailers to better target their audience. When done appropriately, targeted advertising may provide consumer benefits, but we must ensure that Americans' very sensitive information, including their location data, is protected.
AL FRANKEN
letter to Clear Channel CEO Scott Wells, February 29, 2016
What history shows though is that if advertising is relevant and respectful consumers will accept it. They recognize that content is not free and a fair value exchange is in everyone's interests. The million (billion?) dollar question is whether this will happen before the constantly empty food bowl of irrelevant ads has conditioned the audience to tune them out entirely.
DEREK HARDING
"Ad Blocking Is A Symptom, Not The Disease", Media Daily News, March 2, 2016
Society drives people crazy with lust and calls it advertising.
JOHN LAHR
The Guardian, Aug. 1989
Advertising is an impersonal projection of the personal salesman.
H. S. SNYDER
Graphite, May, 1910