quotations about advertising
Advertising is an addiction: Once you're hooked, it's very difficult to stop. You become accustomed to putting a fixed advertising cost into your budget, and you are afraid to stop because of a baseless fear that, if you do, your flow of new customers will dry up and your previous investments in advertising will have been wasted.
MICHAEL PHILLIPS & SALLI RASBERRY
Notice: Undefined variable: id in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 37
Marketing Without Advertising
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
Advertising companies hire the very brightest, wittiest young people to write for them. Not one single sentence of it is worth repeating. Why? Because it wasn't meant.
BRENDA UELAND
If You Want to Write
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
The more advertising I see, the less I want to buy.
TOM ROBBINS
Fierce Invalids Home from Hot Climates
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
The consumer isn't a moron. She is your wife.
DAVID OGILVY
Confessions of an Advertising Man
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
What we used to call advertising is evolving into something far more personal and ubiquitous. You may not like it, but you'd better be ready for it.
CHUCK PORTER
attributed, Beyond Advertising: Creating Value Through All Customer Touchpoints
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
One of the hottest areas of advertising growth involves the Internet. The interactive nature of Internet marketing offers unique marketing advantages that conventional electronic media, such as radio and television, cannot replicate. Interactive advertising affords the marketer the ability to engage the consumer in a direct and personal way. Another major advantage of online advertising is the content is not limited by geography or time. In addition, the results for advertisement campaigns may be monitored in real-time. Essentially all of the leading 100 national advertisers in the United States have begun advertising on the web.
MICHAEL A. MCGREGOR
Head's Broadcasting in America: A Survey of Electronic Media
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
Advertising is the modern substitute for argument, its function is to make the worse appear the better article. A confused competition of all propagandas -- those insults to human nature -- is carried on by the most expert psychological methods -- for instance, by always repeating a lie.
GEORGE SANTAYANA
Atoms of Thought: An Anthology of Thoughts
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
It is this emphasis on value which for many people excludes ads from admission into the canons of art. The value of art, moreover, especially in literature, is often associated with opposition to our detachment from the dominant values of society. In comparison with literature, ads accept and glorify the dominant ideology while literature often rejects and undermines it. The simple fact that ads answer the brief of their clients accounts for the common perception that while art is a vehicle of honesty, advertising is more likely to be a vehicle of deceit.
GUY W. D. COOK
The Discourse of Advertising
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
Advertising is an environmental striptease for a world of abundance.
MARSHALL MCLUHAN
attributed, Subliminal Seduction
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
The advertisements in a newspaper are more full of knowledge in respect to what is going on in a state or community than the editorial columns are.
HENRY WARD BEECHER
Proverbs from Plymouth Pulpit
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
I find that I am growing in the advertising business in proportion as I realize and expound the theory and practice that there is no such thing as advertising.
THOMAS E. DOCKRELL
Annual Convention of the Associated Advertising Clubs of America
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
The future of video advertising is not about a one-way shift to digital video, it's a holistic approach to all screens. The lines between TV and video are all but indistinguishable to consumers, and the most successful advertising will take that same approach.
SCOTT FERBER
"Media Buyers are Bullish about Linear TV Advertising", World Screen, March 4, 2016
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
Advertising to the uninterested is wasted. Unfortunately, in the digital world, even though wasting advertisers' money is a concern, wasting the time of the audience is damaging the medium itself. Lack of relevance led to the attention arms race -- the cause of much of the irritation of today's ads. Advertisers went from static banners to ever more attention-grabbing formats: animations, popups, pop-unders, interstitials etc. Each of these gave a temporary lift, but the underlying irrelevance meant the lift was temporary. The end result is that consumers have been trained to ignore ads.
DEREK HARDING
"Ad Blocking Is A Symptom, Not The Disease", Media Daily News, March 2, 2016
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
Although contemporary advertising is relatively young, it already has a considerable tradition. Each new ad is encountered against a background of thousands of earlier ads.
GUY W. D. COOK
The Discourse of Advertising
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
You can tell the ideals of a nation by its advertisements.
NORMAN DOUGLAS
South Wind
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
Advertising is prima facie evidence that the man who pays believes that advertising is good. It has brought great results to others, it must be good for him. So he takes it like some secret tonic which others have endorsed. If the business thrives, the tonic gets the credit. Otherwise, the failure is due to fate.
CLAUDE C. HOPKINS
Scientific Advertising
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.
CLAUDE C. HOPKINS
Scientific Advertising
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
Advertising is fundamentally broken -- the Internet screwed it up and the only rational response is for people to use ad-blockers and tune out all the crappy ads.
JOE MARCHESE
"Fox Advertising Executive Joe Marchese Says Digital Media Is Unfairly Screwing Cable", re/code, February 18, 2016
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
Brands and advertisers today are begging for a better experience when it comes to engaging consumers. On a constant mission for better relevancy and less intrusiveness, advertisers are increasingly raising questions about the transparency of decisions and the costs involved across the entire ecosystem. This is where hype turns into reality.
ANTTI PASILA
"Taking a fresh look at digital advertising", iMedia, February 28, 2016
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65
It has been said, no doubt in good faith and certainly with some reason, that advertising as currently carried on gives the body of consumers valuable information and guidance as to the ways and means whereby their wants can be satisfied and their purchasing power can be best utilized. To the extent to which this holds true, advertising is a service to the community. But there is a large reservation to be made on this head. Advertising is competitive; the greater part of it aims to divert purchases ... from one channel to another channel of the same general class. And to the extent to which the efforts of advertising in all its branches are spent on this competitive disturbance of trade, they are, on the whole, of slight if any immediate service to the community.
THORSTEIN VEBLEN
The Theory of Business Enterprise
Notice: Undefined index: bio in /hermes/walnacweb03/walnacweb03ak/b2149/pow.notablequote/htdocs/a/includes/quoter_subj.php on line 65