It is not enough for theory to describe and analyse, it must itself be an event in the universe it describes. In order to do this theory must partake of and become the acceleration of this logic. It must tear itself from all referents and take pride only in the future. Theory must operate on time at the cost of a deliberate distortion of present reality.
JEAN BAUDRILLARD, "Why Theory?", The Ecstasy of Communication
If there is a species which is more maltreated than children, then it must be their toys, which they handle in an incredibly off-hand manner.... Toys are thus the end point in that long chain in which all the conditions of despotic high-handedness are in play which enchain beings one to another, from one species to another--cruel divinities to their sacrificial victims, from masters to slaves, from adults to children, and from children to their objects.
JEAN BAUDRILLARD, Cool Memories
Reality itself is too obvious to be true.
JEAN BAUDRILLARD, The Perfect Crime
Today, every principle of identity is affected by fashion, precisely because of its potential to revert all forms to non-origin and recurrence. Fashion is always retro, but always on the basis of the abolition of the passé (the past): the spectral death and resurrection of forms. Its proper actuality (its 'up-to-dateness', its 'relevance') is not a reference to the present, but an immediate and total recycling.